It’s no secret that companies like Uber and Airbnb are taking advantage of a shift in American values.
The trend has hit fast-growing tech companies like Facebook and Twitter, too.
But the CEO of a San Francisco-based startup has taken the extra step of donating his or her lunch money to a nonprofit.
The San Francisco Chronicle reported Thursday that CEO J.P. Piccinini made the gesture in recognition of his daughter’s school lunch program, which helps disadvantaged children attend charter schools.
“My daughter’s not going to be a member of the school cafeteria,” Piccininis said.
“She’s going to a school where she’ll have a better experience.
So I’m doing that.”
The CEO said the gesture would go a long way toward ensuring his daughter gets to eat lunch in the cafeteria at a time when a higher percentage of students are attending charter schools than ever before.
“The kids are getting more food, and they’re having a better school day,” Picciini said.
In a blog post, Piccinings family said that “the opportunity to support a nonprofit organization that helps underserved students at a vulnerable time in their lives was a natural extension of our family’s charitable endeavors.”
The blog post noted that the donation would help to fund “special programs” for families of special needs children.
“This donation will enable us to continue the work of our school lunch programs, which are working tirelessly to address the needs of students of color, the homeless, and the economically disadvantaged,” the blog post said.
The donation came after the CEO said his daughter would have a “better school day” if she were not attending a charter school.
The company has previously said it has a policy that it would not give lunch money directly to families, though the company said it is looking at “a range of ways” to do so.
The policy has been in place since the company’s founding in 2005.