Burger chain Beyond Burger is looking to expand beyond the American burger, with the company launching a line of American burgers in the UK.
The company is launching a range of burgers from American-based burger chain Burger King, but the burgers are all British-style, with “American beef”, “American cheese” and “American sauce” added to the nameplate.
It will also have a range from burger chains like Carl’s Jr, which have been expanding their menu and sourcing ingredients from the US, to the British company which already sells burgers in Europe.
While Burger King has been the dominant brand for years in the US market, Beyond Burger has been steadily growing its presence in the country and is looking at adding more countries in the near future.
This is likely to include the UK, which is one of the UK’s largest markets for burgers, according to data from Nielsen.
As well as burgers, Beyond burger has also launched its own burgers and cheese products.
There’s also a range that includes fries and pizza from the company’s own franchisee, while the company is also looking at introducing other “specialty” items such as burgers and shakes.
However, the British burger chain has been struggling to catch up in the United States, having lost its No.1 spot to McDonald’s in the first quarter of 2017.
Despite its low sales, Burger King and Beyond Burger have both managed to find ways to make money from the British food business, with Burger King currently making $1.2 billion in annual revenue from the UK market.